5 Reasons Why Web Videos are Good for Business ~ Internet Tech ...

5 quick reasons why web videos are good for business online. Sell your product quickly and effectively using videos.

By Pat Walton

If a picture is worth a thousand words, how many words is a relevant video worth? For 184 million users a month, it?s worth a lot. That?s the amount of U.S. Internet users who watched videos online in just one month, and that number grows by 4 percent every quarter.

With consumer?s attention spans growing shorter and your list of competitors growing longer, video has become increasingly important for inbound marketers to bring traffic to your website and build your brand. We?re counting down the top five reasons why online video is good for business.

Video establishes your personality

Personality is an important part of a company?s brand. The way you communicate with customers, your company?s values and mission and even the products you sell are all part of your company?s overarching personality. One well-produced video can establish your company?s personality faster than a dozen blog posts, brochures and print advertisements.

Sets you apart from your competitors

Although web video production isn?t new, many companies are still too overwhelmed and uneasy about video to use it in their inbound marketing campaigns effectively.? New video editing software and digital cameras make it easy for even a novice to add interesting, useful video content to their website. Taking a chance with video can give you a huge competitive advantage. Not to mention, 60% of web traffic comes from online videos, so if your competitors aren?t taking advantage of that statistics, well?you do the math.

Helps you reach a new audience

More than 800 million Internet users visit YouTube every month. Uploading your video to YouTube not only gives you an easy way to host and embed content, it adds your branding to YouTube?s database and makes it readily searchable to those 800 million potential new customers.

Keeps visitors engaged

Boring text? That?s so 2010. Adding useful video to your inbound marketing campaign is a great way to keep visitors to your site engaged, leading to more click-throughs and lower bounce rates, which helps improve search engine rankings. Video also translates very well into mobile platforms ? a bonus to engage the large number of Internet users accessing content from their smart phones. Another plus? Information users learn from video is 6 percent more likely to be retained!

Boosts your SEO

Google loves video ? in fact, adding a video to your website?s homepage can make your site 50 times more likely to appear on the first page of search results on Google.? Additionally, adding description, keywords and transcripts to your YouTube hosted videos helps search engines crawl your website and allow users to find your URL more easily. An especially useful video that?s linked over and over on a variety of different sites is often more effective than traditional link-building campaigns ? and Google will rank your site higher as a result.

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